The company’s advertising campaigns are memorable, if only because they often include the Social Security number of the company’s chief executive, Todd Davis. That’s supposed to prove that Davis trusts LifeLock to keep from being an identity theft victim.

The rest is here:
LifeLock to pay $12 million to settle charges (St. Louis Post-Dispatch)

campaigns-are, chief-executive, davis, identity-theft, include-the, include-the-social, keep-from, only-because, ppc campaigns, social, social-security Hide